Rich is the Managing Director for AME Group, one of the UKs longest established product development and rapid prototyping businesses. He has a background in mechanical engineering with an expertise in prototyping and new product introduction. With 15 years people management and strategy development experience Rich is leading AME Group (and its sub-brands AME-3D and biild) through a period of sustained growth. He sees a bright future in the bringing together of product conceptualisation and physical realisation giving much shortened lead times for bringing products that matter to market.